Clarity built a “smart shelf” for Mondelēz International so they could get more insight into the the purchase decision process and shopping experience. The shelf sensed consumers’ engagement, determined their demographics (gender and age group only), and displayed customized advertising based on those factors. Most important, the data from the device was available for later analysis and process improvement. Read more about how we built the shelf here.
We designed and implemented a custom front end built on top of existing point-of-sale technology that allowed McDonald's to deploy and customize a kiosk globally, using their existing content management and deployment systems. The kiosk provides end-user order processing and integrates with McDonald's order processing system. Later iterations of kiosk is in use in thousands of restaurants in Europe, and the company plans to roll them out to all its US stores in 2017
A multi-user, multimedia experience designed for the National Retail Federation Show in NYC. The installation's purpose was to educate visitors on the importance of mobile computing in the retail environment. The installation features a 4x2 42" monitor array, Arduino controllers, dynamic digital signage, and custom software.
Mondelēz International had a proof of concept for an interactive vending machine that needed to be re-conceived as a scalable, geo-dispersed solution (the diji-touch). Clarity designed and developed a solution that would introduce new products as well as to extend their brand and product mix beyond brick & mortar. The platform was developed to support tens of thousands of installations globally and includes a significant functionality for remote configuration, manageability and support. The platform allowed the company to serve dynamic advertising content, track anonymous user statistics, and dynamically change software applications based on time-period or marketing campaign.